Over the years, WWDC has become Apple’s flagship developer conference, and this project involved shaping its visual voice across multiple fronts.

The first step was the creation of a timeless wordmark logo—a design simple in form yet iconic in character, built to endure across editions of the event. It was developed in both horizontal and vertical layouts, ensuring flexibility across a variety of platforms and applications.

For the 2023 edition, the work expanded into defining the motion identity, where dynamic design elements carried the visual spirit of the conference. The color palette drew inspiration from light, glass, and prismatic reflections, evoking the sense of the Vision Pro that WWDC embodies.

Finally, the identity system was extended into brand applications—stickers, secondary graphics, and supporting elements that completed the visual ecosystem of the conference. Together, these pieces created a cohesive identity that could scale across digital, physical, and experiential touchpoints, while remaining distinctly WWDC.