Ask More of Your Phone — Google Creative Lab

“Ask More of Your Phone” is a thought-provoking campaign developed at Google Creative Lab under the creative leadership of Jesse Juriga and the incredible collaboration of the entire Creative Lab team.

The project redefined how audiences engage with the idea of technological innovation — shifting the focus from specs and performance to curiosity and imagination. Through a series of rhetorical questions and bold visual statements, the campaign invites viewers to reconsider what innovation truly means in the age of powerful mobile technology.

Rather than simply celebrating progress, it challenges us to ask more — of our devices, our creativity, and ourselves. The result is a campaign that merges strategy, design, and storytelling into a unified visual language, positioning Google’s technology as an open invitation to explore possibility — not just capability.