Made in-house at Apple, the creative work for the iPhone 14 Pro launch spanned the art direction of cinematic video walls across Apple retail stores, the development of a bold and refined typographic language, and the unveiling of Dynamic Island within keynote and marketing presentations. The video wall execution included was made by a vendor, I was on charge on multiple tracking rounds to ensure every detail reached a production-ready level of polish. Each element was crafted to amplify the product’s innovation and bring its story to life on a global stage.